Our design vision for Mercedes-Benz coaches is for our vehicles to be immediately recognizable as belonging to the Mercedes-Benz brand. You have to be able to immediately recognize the coach as a Mercedes-Benz and it also has to transport the values of the Mercedes-Benz brand – down to the last detail.
When we set out to create a new design, we first consider where this coach will be used. Therefore, we carefully examined the current motorcoach environment in the North American market: the vehicle concepts and the needs these fulfil. It was very important to ensure that Mercedes-Benz also has a few unique features for the North American market.