Design Story
Mercedes-Benz World

Design Story

State-of-the-art. In every state.

Our design vision for Mercedes-Benz coaches is for our vehicles to be immediately recognizable as belonging to the Mercedes-Benz brand.  You have to be able to immediately recognize the coach as a Mercedes-Benz and it also has to transport the values of the Mercedes-Benz brand – down to the last detail.

When we set out to create a new design, we first consider where this coach will be used. Therefore, we carefully examined the current motorcoach environment in the North American market: the vehicle concepts and the needs these fulfil. It was very important to ensure that Mercedes-Benz also has a few unique features for the North American market. 

“Coach and bus design is important for society because the mobility of the future will be heavily influenced by buses and motorcoaches.”

Stefan Handt, Head of Design at Daimler Buses.