Our design vision for Mercedes-Benz coaches is for our vehicles to be immediately recognizable as belonging to the Mercedes-Benz brand. You have to be able to immediately recognize the coach as a Mercedes-Benz and it also has to transport the values of the Mercedes-Benz brand – down to the last detail.
When we set out to create a new design, we first consider where this coach will be used. Therefore, we carefully examined the current motorcoach environment in the North American market: the vehicle concepts and the needs these fulfil. It was very important to ensure that Mercedes-Benz also has a few unique features for the North American market.
![Design Story](/content/dam/mbo/markets/en_US/brand/design-story/images/stage/mbbo-coach-usa-design-story-stage.jpg.transform/lq/image.jpg)
Mercedes-Benz World
Design Story
State-of-the-art. In every state.
Design Story.
“Coach and bus design is important for society because the mobility of the future will be heavily influenced by buses and motorcoaches.”